"Spend MORE money on my lavish lifestyle to ensure tourism please"

King Goodwill Zwelithini has officially requested that the government refurbish his palaces & display his portrait in public places (in KZN) during the Soccer World Cup. Apparently this will attract tourism to the province of KwaZulu Natal.
I highly doubt that seeing a poster that says 'This is the Zulu king' is going to make foreigners go: "I must return to this sacred place, because there is a king here. I will spend my hard-earned money to return here so that I may journey to the far reaches of this province, & pay homage to this great king of the Zulus."
More likely it is just another attempt to get millions from government to spend on his expensive lifestyle.